Richesse (Arthasiddhi)

“But you'd have to walk a thousand miles

In my shoes, just to see

What it's like, to be me

I'll be you, let's trade shoes

Just to see what it'd be like to

Feel your pain, you feel mine…. “

A true business strategist first develops an idea, strategizes it and finally implements it, but there are many hurdles that can come across one’s way. Richesse – The Brand Management Challenge is a real life case study based on a problem faced by the sponsors.

You take up the role of a strategist and have to walk a mile in one of our sponsors’ shoe and then come up with creative ideas and suggestions as to how to make this walk, truly a walk to remember!

While the case study pathway led towards holistic brand management last year, it could also lead one to marketing plan competitions,strategy event, communication strategy competition etc. So come be a part of the event and trade shoes at the earliest!!


Important Deadlines
Registration deadline: 22nd October 2011
Online Quiz: 23rd October 2011
Case study floated through e-mail: 24th October, by 5:00PM
Submission deadline: 30st October, 2011
Declaration of shortlist of Finalists:1st November 2011


For more details please visit: http://genesis.fsm.ac.in